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How Are Customer Risk Scores Built: Brief Overview

  • A customer risk score is a numerical value that measures a customer’s potential risk based on key factors, including customer profile, geography, business activity, and transaction behaviour.
  • The common mistakes that businesses make when building customer risk scores include applying the same risk model, using static models, ignoring customer behaviour, and relying solely on spreadsheets.
  • Citadel365 helps in building smarter customer risk scores through configurable methodologies, automated risk classification, and continuous monitoring.

What Is a Customer Risk Score?

A customer risk score is a compliance measure used to assess a customer’s risk exposure to money laundering and terrorist financing, supporting a risk-based approach by assigning a risk level based on factors such as customer profile, geographic area, delivery channel, products/services and transactions.


Businesses use risk scoring to ensure they allocate compliance resources effectively, categorise customers based on risk level, support customer due diligence, enhance due diligence, and enable institutions to monitor and prioritise high-risk customers more effectively, rather than treating all risks the same.


The customer risk scores are categorised into Low, Medium, and High-risk categories based on various factors.

  • Low risk: customers with limited exposure to money laundering and terrorist financing, requiring standard due diligence, may include individuals with verifiable incomes.
  • Medium risk: customers presenting moderate risk exposure, requiring enhanced monitoring to ensure regulatory compliance.
  • High risk: customers with elevated exposure to ML/TF risks, may require enhanced due diligence where necessary, ongoing monitoring, and stricter checks.
 

Risk scores and risk ratings serve different purposes within an AML framework. A risk score is a numerical representation of risk calculated based on predefined AML risk factors, whereas risk ratings are a systematic method of classifying risks into low, medium, and high-risk categories.

What Factors Influence Customer Risk Scores?

Customer risk scores are influenced by various factors. Here is the breakdown of key factors that can impact a customer’s risk score:

Factors Influencing Customer Risk Scores

Customer Profile and Occupation

Customer type, occupations, and business activity can influence risk levels, as certain industries may present higher exposure to financial crime.

Geographic Exposure

Geographic exposure, including connections to high-risk jurisdictions and to sanctioned countries, may increase the customer’s risk score.

Products and Services Used

Some of the high-risk products and services may also influence the risk score, particularly those involving complex structures, cross-border, or high-value transactions, which can elevate the ML/TF risks.

Transaction Behaviour

Unusual or inconsistent transaction behaviours may indicate increased ML/TF exposure, often impacting the risk scoring.

Delivery Channels

Mediums such as non-face-to-face onboarding, digital channels, and the use of third-party intermediaries can increase ML/TF risks due to a lack of transparency.

Source of Funds and Source of Wealth

Understanding the customer’s SOF and SOW is essential for assessing legitimacy; an unclear source of funds or wealth can increase risk scores and trigger due diligence requirements.

Politically Exposed Person (PEP) Status

Customers identified as PEPs, including their family members and close associates, pose higher ML/TF risk and require increased monitoring and enhanced due diligence.

Sanctions and Adverse Media Exposure

Exposure to sanctions or adverse media can significantly elevate a customer’s overall risk profile.

The Step-by-Step Process of Building Customer Risk Scores

The process of building the customer risk scores involves several key steps that enable institutions to assess and manage ML/TF and other financial crime risks.

How Customer Risk Scores Are Built

Identify Relevant Risk Factors

Identify and define relevant risk factors that will be used to assess customers’ overall risk profile, such as customer type, geographic location, products and services used, transaction behaviour, and delivery channel used.

Assign Risk Values to Each Factor

Assign numerical risk values to each factor based on the inherent risk level it presents, such as customers from high-risk jurisdictions may receive a higher score than those from low-risk jurisdictions.

Apply Weightages to Different Risks

Apply weightages to reflect the importance of each risk factor; factors with greater ML/TF risk impact should carry a higher weightage in the scoring model.

Calculate the Overall Risk Score

After assigning risk values and weightages, calculate the overall customer risk score that reflects the customer’s total risk exposure.

Classify Customers into Risk Categories

Map the calculated risk score to predefined risk categories of Low, Medium, or High Risk, making it easier for compliance teams to understand and act on the results.

Determine Appropriate Due Diligence Measures

Once the customer’s risk category is established, appropriate due diligence measures can be applied.

Monitor and Update Risk Scores Over Time

A customer’s risk profile can change over time due to new transactions, changes in business activities, or shifts in geographic exposure. Ongoing monitoring ensures that the risk assessment remains accurate and up to date.

Why Customer Risk Scores Should Be Dynamic

Customer risk scores should be dynamic and not static, as customer information, behaviour, and risk exposure keep changing over time; that’s why risk scores must be updated to ensure risk assessment remains accurate and relevant.

Customers and Risks Change Over Time

Changes in customers’ activities, business relationships, or geographic exposure can change the overall risk profile, requiring their risk score and rating to be reassessed.

New Information Can Affect Risk Ratings

New information, such as changes in sanctions lists, unusual transactions, new geographies, or adverse media alerts, can significantly impact the customer’s risk rating.

Behavioural Changes May Trigger Reassessment

Behavioural changes, including unusual transaction patterns or activities inconsistent with the customer’s known behaviour, may require a risk reassessment.

Continuous Monitoring Supports Accurate Risk Profiles

Ongoing monitoring helps organisations to identify evolving risks and maintain updated risk assessments throughout.

Common Mistakes Businesses Make When Building Customer Risk Scores

The common mistakes that businesses make when building customer risk scores are as follows:

  • Applying the Same Model to Every Business

No one-size-fits-all risk scoring models. A framework that is suitable for one organisation may not work for another due to changes in customers, products, services, and risk exposure.

  • Using Static Risk Models 

Risk profiles change over time, risk models that are not reviewed regularly and updated may fail to reflect changes in customer information, behaviour, or evolving risks.

  • Ignoring Customer Behaviour 

Ignoring customer behaviour such as inconsistent transaction patterns and changes in customer activity may result in inaccurate risk assessment and missed red flags.

  • Relying Solely on Spreadsheets 

Dependency on spreadsheets often requires manual data entry, increasing the risk exposure. Automated risk scoring often improves accuracy and consistency.

How Citadel365 Builds Smarter Customer Risk Scores

Citadel365 helps in building smarter customer risk scores through its configurable risk methodologies and applies weightage-based risk scoring to generate more accurate risk scores.

 

Citadel365 ensures dynamic customer risk profiles, keeping them up to date as information, activities, and risk indicators change.

 

The software also automatically classifies customers into predefined risk categories based on their risk scores and enables continuous monitoring to identify the changes that may impact customers’ risk profiles.

Citadel365 maintains a clear audit trail of risk assessments, scoring methodologies, and decisions made to support regulatory investigations.

Frequently Asked Questions About Customer Risk Scoring

Picture of Arjun Mohan
Arjun Mohan

Arjun is the Co-founder and CEO of Citadel, where he leads the company’s vision across technology, business, and regulations. He brings over a decade of experience in building and scaling technology ventures. Arjun holds a B.Tech. in Information Technology and a Master’s in Management, supported by his certification as a Financial Crime Specialist, an uncommon combination that allows him to balance innovation with regulatory requirements.

Having advised leading banks and financial institutions on digital solutions and compliance technology, Citadel continues to grow with an ambition.